Whether you want to inform, advertise, train or entertain, a great display makes all the difference.
Displays add a visual impact to any space to engage viewers and spaces can be multi-purposed. There are a range of flexible functionality options meaning that whatever your needs, a simple, user-friendly solution is available.
Key things to consider
Consider the reason for your display. Perhaps you want to increase dwell time by engaging customers or you need to video conference or maybe you need to run training sessions. Think about the appropriate display size for your space and whether or not you need remote access. Is the wall sufficiently strong to take the weight? What kind of connectivity do you require? There are seemingly endless things to think about when choosing a display and so it can be daunting, but there is a solution to match your needs.
Display type and usage
There are various types of displays available.Reason for use, functionality required and location will all help narrow down the kind of display that is best for you. Displays can be remotely accessed giving you complete control over content from anywhere in the world. It is always worth asking for some advice before you decide on a display.
Using displays to communicate is highly impactive. This could be advertising to potential customers, or maybe updating staff on important information. Menu boards are a great way to engage with customers and inform them of your latest offers. Grabbing someone’s attention, and keeping it, is key to getting your message across.
Interactive touch displays offer a whole new level of functionality. Being able to control content directly on the screen means that training is more engaging and easier to deliver. In a commercial setting, processes are sped up and customers are encouraged to spend more time with you.
Location is a key consideration when choosing the right display. Things to consider are whether the display will be indoors or outdoors, wall mounted or free standing and static or mobile. You also need to think about the amount of light at the location as well as potential for damage. Don’t forget to consider the load-bearing capabilities of the wall you display will be mounted to.
Indoor displays generally don’t have environmental considerations and so the available range is very large. Location, size, functionality, colour, design, LCD or LED, viewing angle etc all play a factor. To achieve your vision it is always a good idea to talk to someone with industry-wide knowledge of display equipment.
Outdoor displays need to be environmentally appropriate. They can be wall mounted or free-standing. As well as the usual considerations of light sources, functionality, size, viewing angles etc, you also need to consider power and network requirements when considering the location of your display. The physical location of an outdoor display is an important factor in choosing the right display for you.
Available space is, of course, important when deciding on a display size. However, you should also consider the viewing audience. Will they sit or stand and how far away will they be? Large format LCD displays become very expensive after a certain size and so a video wall, LED wall or projector may be more appropriate. You also need to be aware of the maximum load rating of the surface your display will be mounted to and if the display will be moved at any point. Talk to an expert if you would like any advice.
Our experts say
Retailers are constantly innovating across the globe in a huge variety of ways – and that innovation is perfectly exemplified in retail displays. Engaging LED and LCD displays are a key part of how physical retailers can continue to drive footfall, awareness and loyalty.