The brief for the project was to help Eureka showcase how digital technology can help engage children in fun physical activity.
The Fired Up Technologies interactive games team worked alongside Eureka to help identify the most suitable product to engage children in physical activity for their Big Summer Festival.
It was decided collaboratively that the Interactive Gaming Wall would be the best product to help Eureka achieve their objective. The Interactive Gaming Wall is a pioneering product that aims to change the future of physical activity through combining sports and gaming, and it enables users to transform any smooth wall space into an interactive playground and enjoy an immersive real-life gaming experience.
The Fired Up Technologies, engineer team designed and installed an Interactive Gaming wall that seamlessly integrated into Eureka’s multipurpose events space. The Interactive Gaming Wall was in situ from July to September.
Over the course of the summer holidays the Interactive Gaming Wall was played on for over 800 hours by thousands of children. 18 different games were played with space invaders, monster match and goal proving the most popular.
The Interactive Gaming Wall also proved a huge hit with parents. From a sample of 100 parents surveyed it achieved a net promoter score of 86% meaning 86% of parents would actively promote and recommend the product to other families.
Staff at Eureka were also impressed by the product; Darren Fearnley, Play Enabler at Eureka who was in charge of overseeing play workshops with the Interactive Gaming Wall commented;
“What I really like about the Interactive Gaming Wall is the fact that it’s accessible for people of all abilities and ages. It acts as a great gateway to get families and groups to participate in fun activities together.”
And Jenny Parker, Learning and Play Manager at Eureka added;
“Having the Interactive Gaming Wall here for the Summer has been a fantastic addition to our events programme. Our family visitors have absolutely loved playing on it, and it has engaged children and adults of all ages and abilities. Our staff have also really enjoyed it, and many have asked if we could have it here permanently! Working with Fired Up Technologies has been a pleasure and it would be great to collaborate further to bring more up to date interactive technologies to enhance our already embedded learning through play offer.”
If you want to learn more about how we can help your visitor attraction, family entertainment centre or leisure business use interactive technologies to promote a more active lifestyle then get in touch with us at email@example.com or come and see us at the Family Attraction Expo from the 6th & 7th November at the NEC Birmingham.