The Next Level Bar development based in Dean Clough Mills Halifax opened its doors to the public in October 2019. The bar is retro arcade themed, featuring classic arcade machines, that house over 2,500 classic arcade games and has a large outdoor seating area for social dining and drinking.
The Next Level Bar wanted to invest in AV to ensure their customer experience was the highest quality and would enhance their reputation as visitors experienced the bar and engaged in a fully immersive retro arcade-style experience.
Alongside the indoor and outdoor audio systems and internal digital signage network, the project required a large projection screen solution in order to give the bar the ability to host events and stream live sports.
Signage screens were wall mounted on free wall space using heavy duty PMV mounts. Customers are able to keep up to date with the latest events and menu items via two 55″ Samsung commercial displays. Viewers experience 4K Ultra HD content that’s delivers crystal clear imagery and messaging. Control of the digital signage displays is provided via a portal-based signage player and HDMI – HDBT matrix.
The impressive displays are complimented by sophisticated indoor and outdoor audio systems. Five indoor 8” 2-way loudspeakers were installed on Pan Tilt swivel mounts. Two outdoor 6.5” weatherproof speakers (with ABS cabinets) were installed enabling audio inside the bar to be replicated across the large outdoor seating area. In order to control the audio systems a 10-channel rack mount mixer with Bluetooth receiver was installed.
The centre piece of the project was a large 2 x 2 metre projection screen, which provides a focal point for events. The projection screen can easily be retracted via remote control. The ceiling mounted projector is a full HD, 500ansi lumens projector with 16:19 aspect ratio, delivering excellent visual quality for streaming of live events, videos and animated promotional content.
One of the primary objectives for Next Level Bar was create an experience that focused on group entertainment and involvement. The space has been utilised well with the screen projector creating an events focal point. Throughout the rest of the bar area the digital signage and audio systems compliment the vibrancy created by the retro arcade machines as well as giving Next Level Bar a flexible communications channel to advertise their promotions, events, food and beverage offers.
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